Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Chinese modesty doesn’t exist online

Chinese modesty doesn’t exist online

The Chinese are more candid answering surveys online than being asked face-to-face, according to new research from Survey Sampling International (SSI).

Modesty is highly valued and regarded as one of the ‘Five Virtues’ in Chinese culture.

Asian customs avoid criticism; so answers a respondent gives may be misleading. Motivated by the respondent’s wish to be polite, the answers are untrue; therefore limit the value of the results.

According to a recent study by SSI the shift from offline research to online research has resulted in an extreme increase in the validity of findings.

The SSI survey found that fewer people were willing to voice a strong opinion when interviewed offline (i.e. in person), preferring the “safety” of choosing a response in the middle of a scale of options.

Offline there were only 111 extreme answers at either end of the spectrum of options but 772 midpoint responses. A high amount of midpoint responses doesn’t give the researchers much data to work with and makes it harder to identify opinions and trends.

On the contrary, online research generated three times as many strong opinions (378) and only half the amount of midpoint responses (386). Online research elicited a clearer higher average score.

Vice President, Global Marketing Survey Sampling International for SSI, Harry Kelly, said, “The data gathered in this survey outlines quite significantly how marketing and market research in China is affected by culture.

“New techniques like online panels offer solutions to get a better idea of what the majority thinks.”

Online research has a much lower (6%) dropout rate (the number of respondents who don’t complete a survey), compared to offline respondents (46%), according to the survey.

drug coupon click prescription coupons
how much do abortion pills cost abortion clinics in birmingham abortion hotline
prescription coupon card open prescription savings card
bystolic daliresp patient assistance forest patient assistance
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
metformin and ketogenic metformin and ketogenic metformin and ketogenic
abortion clinics in birmingham how to get an abortion pill
coupons prescriptions prescription savings card
naproxennatrium open naproxen nsaid
nexium 20 nexium 20
how much for an abortion define abortion
amoxicillin-rnp link amoxicillin dermani haqqinda
buscopan plus preis buscopan plus buscopan dragees
free cialis samples coupon coupons for prescription drugs coupons cialis
thyrax bijsluiter thyrax euthyrox thyrax fk
neurontin alkohol neurontin neurontin cena
free cialis coupon coupons prescriptions coupon for prescriptions
vermox vermox
priligy hinta priligy 60 mg
nootropil 800 g nootropil 1200 nootropil
addyi suomi addyi fda
metoprolol pro medicin metoprololsuccinat hexal 50 mg metoprololtartrat
abortion pregnant elective abortion
nalterexone naltrexone ms
naloxone challenge test go buy naltrexone online
naltrexone how it works naltrexone injection price vivitral shot
what is naltrexone made of what does naltrexone feel like
ldn therapy naltrexone overdose difference between naloxone and naltrexone
alcohol implant treatment naltrexone how does it work
naltrexone food addiction naltrexone side effects reviews naltexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.