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‘The Secret’ movie online launch

‘The Secret’ movie online launch

Background

Vividas helped the producers of a 90-minute film called ‘The Secret ‘ make their movie accessible in full screen broadcast quality for immediate, simultaneous viewing around the globe via Pay Per View.

Vividas enabled the producers to target all Internet users maintaining the quality of their content, keeping it secure and so creating a new and controlled revenue stream.

Challenge

The producers of 'The Secret' knew that they had a great movie with a large target audience but knew that utilising general distribution channels would be very costly and more importantly could take many months to reach the audience they had cultivated through their viral marketing campaign.

The producers needed a way to enable a world wide audience to access the movie as quickly as possible, in a high quality format while at the same time ensuring the content was kept secure from piracy.

Solution and Implentation

The Vividas technology was used to play 2-minute “teaser” trailers for 'The Secret' via a promotional campaign on the www.thesecret.tv web site and as an embedded link sent out through viral emails.

The emails were mailed frequently to a targeted and opt-in mailing list from the web site during a six month period as sole marketing for the launch.

In March, ‘The Secret’ was released over the internet in Vividas format for immediate, full-screen, pay-per-view stream with DVD-like controls, at the cost of $4.95. The DVD was also available for mail order at $19.95 and a credit of $4.95 was issued to those who had already viewed it online.

Vividas technology enabled the producers to immediately reach their audiences with a broadcast quality viewing experience, making it easier to then convert them to a DVD purchase. No other film has been released this way over the Internet because no other technology is able to do what Vividas can.

“This technology allows the independent film maker to deliver their work to viewers around the world without the complications and expense of dealing with traditional media distribution channels. It’s a great way to launch a film and we plan to embrace it again with future releases” Bob Rainone, President, The Secret

Results

· In the first 48 hours, people in over 45 countries had watched the film online

· Hundreds of people continue to order the film daily

· Over 600,000 DVDs have been sold since launch

· 150,000 views of the film online since launch

· Most watch the 90-min film in its entirety

· There is nearly a 1:1 ratio of those who watch PPV online also ordering the DVD

· Security of content is preserved

· Buy for a friend” option now added through viral email

To view The Secret visit www.whatisthesecret.tv

To see the trailer click the link below.

AJR
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