Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


‘The Secret’ movie online launch

‘The Secret’ movie online launch


Vividas helped the producers of a 90-minute film called ‘The Secret ‘ make their movie accessible in full screen broadcast quality for immediate, simultaneous viewing around the globe via Pay Per View.

Vividas enabled the producers to target all Internet users maintaining the quality of their content, keeping it secure and so creating a new and controlled revenue stream.


The producers of 'The Secret' knew that they had a great movie with a large target audience but knew that utilising general distribution channels would be very costly and more importantly could take many months to reach the audience they had cultivated through their viral marketing campaign.

The producers needed a way to enable a world wide audience to access the movie as quickly as possible, in a high quality format while at the same time ensuring the content was kept secure from piracy.

Solution and Implentation

The Vividas technology was used to play 2-minute “teaser” trailers for 'The Secret' via a promotional campaign on the web site and as an embedded link sent out through viral emails.

The emails were mailed frequently to a targeted and opt-in mailing list from the web site during a six month period as sole marketing for the launch.

In March, ‘The Secret’ was released over the internet in Vividas format for immediate, full-screen, pay-per-view stream with DVD-like controls, at the cost of $4.95. The DVD was also available for mail order at $19.95 and a credit of $4.95 was issued to those who had already viewed it online.

Vividas technology enabled the producers to immediately reach their audiences with a broadcast quality viewing experience, making it easier to then convert them to a DVD purchase. No other film has been released this way over the Internet because no other technology is able to do what Vividas can.

“This technology allows the independent film maker to deliver their work to viewers around the world without the complications and expense of dealing with traditional media distribution channels. It’s a great way to launch a film and we plan to embrace it again with future releases” Bob Rainone, President, The Secret


· In the first 48 hours, people in over 45 countries had watched the film online

· Hundreds of people continue to order the film daily

· Over 600,000 DVDs have been sold since launch

· 150,000 views of the film online since launch

· Most watch the 90-min film in its entirety

· There is nearly a 1:1 ratio of those who watch PPV online also ordering the DVD

· Security of content is preserved

· Buy for a friend” option now added through viral email

To view The Secret visit

To see the trailer click the link below.

national abortion federation how much for an abortion
abortion pics after an abortion abortion laws by state
abortion research paper open abortion doctors
bystolic generic bystolic discount card generic for bystolic
bystolic coupon 2014 generic bystolic alternative
discount grocery coupons abortion clinics in richmond va
linzess patient assistance bystolic free trial coupon linzess patient assistance
tadalafilt tadalafilo
levodopa carbidopa entacapone bioequivalence levodopa carbidopa entacapone carbidopa levodopa entacapone combination
how much for an abortion click define abortion
ventolin brez recepta ventolin navodila
how to have an abortion pill abortion pill stories abortion price
buscopan plus preis buscopan plus buscopan dragees
duphaston tablete za odgodu menstruacije duphaston tablete kako se piju duphaston
cialis cialis 20mg cialis
abortion pill articles cost for an abortion abortion pill alternatives
side effects of vivitrol shot vivitrol side effects
ldn therapy vivitrol injection side effects difference between naloxone and naltrexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.