Choose speciality channel:   Choose sector channel:     Search the site

Press Release


DART natural search launched

DART natural search launched

DoubleClick, a leading provider of digital advertising technologies and services, today announced the launch of DART Natural Search in Europe.

The new tracking technology enables marketers to view both traffic and conversions driven by natural search, and to de-duplicate those conversions with their paid search and display advertising campaigns.

To date, measuring the impact of organic search traffic in meeting marketing goals has posed a challenge for marketers using multiple systems and different counting methodologies. Now for the first time they can gain an insight into conversions from their SEO activities alongside robust data from other digital channels – this provides actionable data which agencies and marketers can use to optimise their campaigns and increase their ROI.

"DART Natural Search is the final piece of the jigsaw puzzle for many digital marketers and agencies,” said Jonty Kelt, Vice President - Search, International at DoubleClick, “DoubleClick has always believed in the value of accurately tracking the performance of digital advertising’.  He goes on to explain ‘DoubleClick’s DART Natural Search allows marketers to see which natural search terms are being used to bring customers to the website. This gives them the visibility needed to bid on those search terms which can be lucrative and provide a greatest return against campaign goals.’

News of DoubleClick’s new product is being well received by the digital advertising industry. Lyndsay Menzies, Managing Director of bigmouthmedia and one of the first DART Search clients to sign up for the trial version of DART Natural Search, is delighted with the news: “We expect this tool to provide reliable data and insight on one tracking platform which will enable our search experts to optimise campaigns at increasingly sophisticated levels.”

For digital marketers who want to attribute conversions using more data than simply their customers’ last click, the addition of DART Natural Search data to DoubleClick’s Digital Advertising Centre means agencies can now view the path to conversion and understand the influence of each digital channel.

Commenting on the release of DART Natural Search, Duncan Parry, Director of Strategy, Steak Media UK said: “Expanding the DoubleClick platform to report natural search traffic is a positive step towards closing the gap that often exists between advertising tracking and reporting on natural search.”

Organic searches account for up to 75% of all search activity, yet most marketers have a limited understanding as to what impact natural searches have on conversions. DART Natural Search is a straightforward solution to this challenge and can be implemented easily by adding simple tracking tags to web pages.

DART Natural Search is in trial stage with a number of customers in the digital marketing industry and DoubleClick will continuously sign up new clients across Europe as the service rolls out to full production.

About DoubleClick Inc. 

DoubleClick is a provider of digital marketing technology and services. Many of the world's top marketers, publishers and agencies utilise DoubleClick's expertise in ad serving, rich media, video, mobile, search marketing and mobile advertising to help them make the most of the digital medium. From its position at the nerve centre of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centres worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at 
For further press information, please contact:

Sheena Riviera, AxiCom for DoubleClick

T: +44 208 392 4064


Doireann Gillan, DoubleClick

T: +44 203 219 1640


cheat click why husband cheat on their wife
medical abortions abortion clinic
low cost abortion clinics link houston abortion clinic
prescription coupon card new prescription coupons prescription savings card
bystolic click forest patient assistance
when is the latest you can have an abortion how much is an abortion pill
abortion clinics houston how much does abortion cost how does the abortion pill work
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
forest laboratories patient assistance read forest patient assistance
cialis dose 30 mg click cialis dosage for enlarged prostate
prescriptions coupons online cialis coupons
depakin bustine read depakin 300
how much for an abortion click define abortion
manufacturer coupons for prescription drugs cialis coupons free coupons for cialis 2016
duphaston 10 mg duphaston forum duphaston iskustva
free cialis coupon 2016 cialis online coupon
amoxicillin dermani haqqinda amoxicillin 500 mg amoxicillin 1000 mg
priligy 30 mg priligy
home abortion pill methods abortion pill side effects
printable coupons for cialis prescription drug coupons cialis coupons 2015
facts on abortion terminate pregnancy pill where to do abortion
generic naltrexone click naltrexone for anxiety

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.