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D'events re-brands with separate divisions

D'events re-brands with separate divisions

d’Events, the integrated PR and events agency launched in 2004, has re-branded into two separate divisions due to exceptional company and regional industry growth.

d’pr will now serve as the new name for the dedicated corporate and consumer communications arm, with d’Events locating itself in a separate office as the events solutions provider. The start of the year was a double win for the company as d’pr secured one of its biggest accounts to date with the win of an internationally recognised group as well as some major local organisations.

“The Gulf is making waves in all industry sectors and d’Events has positioned itself as a leading events and PR provider for major local and international companies through exceptional industry knowledge and understanding of the evolving Gulf market,” said Camilla d’Abo, Managing Director of d’pr.

“Both divisions have a proven track record of success with clients such as Visa International, National Bank of Dubai and Cartier making up the events and PR portfolio. Now that both the events and PR teams have expanded in terms of clients and staff, we felt each should be acknowledged in their own right.”

d’pr has dedicated teams in corporate and consumer that handle over 20 retainer clients. The structure serves a cross section of brands specialising in banking and finance, real estate, hospitality and retail by utilising the employees specialist sector knowledge to provide a full communications campaigns.

2007 was a very successful year for both divisions. The events sector achieved over 50 launches and industry conferences for brands including Nokia, Tag Hueur, Macquarie Bank and Dubai Group. Most notable highlights during the year included the action-packed launch of MBC Action for 500 advertising industry heads with set reproductions of TV favourites ‘Lost’ and ‘Prison Break’.

In PR, key clients such as Visa International awarded d’pr an increased remit with the regional scope of corporate communications. Also, major hospitality and restaurant management company Rmal Hospitality partnered with the company to handle its entire portfolio of restaurants such as Wagamamas, Trader Vic’s and Champion Jockey Frankie Dettori’s eatery ‘Frankie’s,’ as well as its latest five-star resort in Abu Dhabi.

The consumer PR team also secured Nakheel’s landmark retail destination Ibn Battuta Mall as well as Apparel Group’s brand portfolio including Tommy Hilfiger, Kenneth Cole, Bally and Cold Stone Creamery.

“d’pr is committed to providing and implementing customised communications solutions for its clients. As part of our business expansion we will be constantly monitoring the local and international PR climate to make sure that we are at the forefront of all new developments, in order to constantly improve our client service,” added d’Abo.

The events division has continued its momentum of success from 2007 into the New Year with several major events for clients such as Intercontinental Hotel Dubai Festival City, Macquarie Bank and The Arabian World Construction Summit in Abu Dhabi.

“The New Year is the ideal time for clients to kick start new campaigns and to solidify their presence in the market. A generic gala dinner at a five star hotel will not achieve this so more creative and sophisticated events solutions are necessary to differentiate clients from competitors.

“Being imaginative, efficient and professional is the d’Events company ethos and this is reflected in the hugely successful events that we have completed. We work closely with our clients to formulate the ideal event and then manage all planning, conceptualisation, venue booking and budget management to take all pressure off the client,” said Lucy d’Abo, Managing Director of d’Events.

- Ends -

For more Information please contact:
Camilla d’Abo, Managing Director, d’pr
Email:  Phone: +971 4 3311104

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