Cox & Kings, the world's longest established travel company, has appointed Blowfish Digital to deliver an online media campaign that will target the over 45’s with a brand awareness initiative.
Founded in 1758, UK company Cox & Kings specialises in high quality group tours and tailor-made private holidays ranging from the luxurious to the adventurous in exotic destinations. Blowfish Digital will deliver a series of online ads designed to raise brand awareness and increase online bookings through a targeted media-buying programme.
Blowfish Digital will be running the ads across a network of sites that target the 45+ market – Cox & Kings’ core demographic. The campaign will deliver a number of marketing initiatives that also improve bookings online; including brochure requests and special offer emails.
Philip Grierson, Marketing Director of Cox & Kings, said, “As more people use the Internet to search for holiday destinations our online business is fundamental to the success of Cox & Kings. The tailor-made holidays we provide are very popular with the 45+ market and we need to make sure that they are aware of our range of products and services, as well as special offers. Blowfish Digital has the experience and expertise required to deliver a creative and carefully targeted campaign that will improve our online business.”
Farhad Koodoruth, Managing Director of Blowfish Digital (pictured) , said, “Our media planning team is working to a very specific brief. We have a great deal of experience in delivering ads through channels that reach defined markets and will be using our expertise to ensure that we hit the right target for Cox & Kings.”
About Blowfish Digital
Established in 2005, Blowfish Digital is a full service digital media agency. Blowfish Digital provides expert strategic consultancy, campaign planning and management for major brands including: eBay, Agent Provocateur, La Senza, Auto Europe, Audible, Jackpot Joy and more. Blowfish Digital’s services provide an online marketing programme that builds brands, generates new media opportunities and improves lead generation. Its search marketing team provides expertise in pay per click campaigns, organic SEO, affiliate programmes and online PR.
Blowfish Digital’s team of digital media specialists work with clients to develop bespoke campaigns that improve their business and marketing results, focusing on specified channels or via a multi channel digital approach.
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