A recent poll from Catalus highlights the lack of value consumers are currently placing on music content on mobiles, despite experts claiming this will be critical in driving forward the future of the platform.
When asked what they would miss the most if they lost their mobile phone, less than one per cent (0.8 per cent) of the 502 consumers questioned, said that it would be their music.
In addition, when asked whether they keep a copy of or back up their music files from their mobile, just 15 per cent answered ‘yes’.
Dave Flack, director of sales and marketing at Catalus, believes that mobile carriers and content providers have some way yet to go to engage consumers.
He comments, “The answers to this poll suggest that music, downloaded and stored on mobile handsets, is currently given little value. With inconsistencies in user interfaces and difficulties with network speed and coverage, the ease of access promised to consumers hasn’t yet come to fruition.”
Flack continues, “In the meantime, retailers can use various tactics to engage consumers in mobile music content. Bundling memory cards with download software, for example, or by offering free download credits with handset upgrades can help them reach a wider audience.”
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