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Etihad Airways to drive sales

Etihad Airways to drive sales

Etihad Airways, the national airline of the United Arab Emirates, has appointed Touchdown Brand Affinity Marketing, Europe’s leading partnership marketing communications specialists, to source prestigious brand partners within the lifestyle sector.

Tim Lorimer, UK leisure sales manager, Etihad Airways, said: “We are committed to provide our passengers with a rewarding experience when flying with us. Affinity marketing is an effective communications strategy and, by aligning ourselves with innovative, premium brands, we will reward our customers with a memorable service.”

For further information on brand partnerships with Etihad Airways please contact Sally Burtt-Jones on 020 7395 6007 or email

Companies can also register to Touchdown’s online brand community BrandMine™.  The free and easy-to-use service matches suitable brands to your partnership-marketing requirements. 

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