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Games workshop chooses ATG

Games workshop chooses ATG

ATG (Art Technology Group, Inc. NASDAQ: ARTG), the leading e-commerce platform vendor, today announced that Games Workshop plans to re-launch its online storefront using ATG’s e-commerce suite.

Games Workshop will offer hobbyists a new global, multi-lingual, multi-currency Web store, improving their online experience by supporting sales and providing more information on their products.

As a multi-channel company, Games Workshop’s tabletop wargames are sold through the group’s own chain of 340 dedicated hobby stores, over 4,000 independent retailers, mail order and the Internet. Using ATG and Avenue A – Razorfish for consulting services, Games Workshop plans to upgrade its online store in 2008.

Over the last 25 years Games Workshop has redefined the worlds of Warhammer and Warhammer 40,000 to create increasingly sophisticated societies, lands and ecosystems. These developments have triggered an expansion of gaming material and attracted an increasing amount of new customers.

The highly scalable ATG platform can support over 10,000 concurrent users and over 10 million visits per day. It will allow Games Workshop’s web store to expand and offer additional functionality as its customer base continues to grow. The new system will increase hobbyist’s ability to easily find products they want, learn about new ones, and quickly complete purchases.

Paul Lyons at Games Workshop said, “We chose ATG to create a robust, multi-lingual, multi-currency online storefront that will allow us to interact with our hobbyists from all over the world and build on our reputation for great customer service. In addition, ATG will enable us to better harness the web channel as we look to more effectively personalise our product offers, helping us to recruit new gamers of all ages and keep existing customers involved in the hobby.

“Games Workshop shows incredible commitment to its customers by recognising the time, effort and imagination they dedicate to their hobby, and matching that in their levels of customer service and support” said Cliff Conneighton, senior vice president of marketing, ATG. “By offering a highly flexible e-commerce platform and effective personalisation tools, ATG is in an excellent position to help Games Workshop take that customer experience to the next level.”

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