Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Sexy underwear out of favour

Sexy underwear out of favour

Sales of G-strings, thongs and French knickers have declined significantly over the last year, according to latest data from TNS and Experian, the global information services company and retail specialist.

Sales of these specific items accounted for only 12% of the women’s knicker market in 2007, compared to 16% in 2006

Sales of more traditional pants, together with ‘shorts’ meanwhile have risen during the same period.

The findings, compiled using TNS Worldpanel Fashion data and Experian’s new Fashion Segments classification system, also reveal that men are currently buying almost twice as much corsetry than they did in 2006.
With St Valentines Day fast approaching and underwear sales front of mind for many retailers, the data also identifies the East Midlands as the region which has the highest number of specialist stores per shopper.

Wales, Scotland and the North of England, on the other hand, have the lowest proportion of lingerie shops per consumer.

The figures also show that the top towns for number of specialist lingerie stores per buyer are London, Shrewsbury and Cheltenham. Dartford, Slough, and Wakefield, meanwhile, are ranked lowest. 
Experian’s Fashion Segments classification tool provides invaluable insight into people’s different attitudes to clothing fashions and brands; it also takes into account what stores people are likely to visit as well as the frequency, value and purpose of shopping trips.

The East Midlands for instance – which has the highest number of lingerie stores in relation to shoppers – is home to a large number of Lees (‘functional fashion seekers’) and Jasons (‘sporty basics’), both of whom spend an above average amount on ladies tights.


drug coupons pet prescription discount card
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
local abortion clinics other options besides abortion facts about abortions
coupons for cialis printable prescriptions coupons drug coupon card
how much do abortion pills cost abortion research paper abortion hotline
abortion arguments open online coupons free
printable cialis coupon coupon for prescriptions cialis free coupon
discount coupons for prescriptions prescription drug discount cards
discount prescriptions coupons prescription card discount
how much is the abortion pill abortion services
abortion clinics houston how to get an abortion how does the abortion pill work
abortion questions when is it to late to get an abortion
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
linzess patient assistance what is the generic for bystolic linzess patient assistance
concorde concordia versicherung concordia rechtsschutz
pletal 50 open pletal y anestesia

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.