Adtech, a global provider of ad serving technology, today announced that it has won the contract to deliver online advertising for clients of media agency Pi Media. Adtech’s Helios IQ (for agencies) ad server technology is designed to serve complex and highly targeted advertising campaigns.
Pi Media are an independent, media-neutral agency with several decades of experience. The agency takes an open and innovative approach to creative, purchasing media space, and delivery that has led to long-term relationships with their customers, which include Wimpy Restaurants, UNICEF and RS Components.
“Our original ad server just didn’t fit the bill anymore - client requirements for fast, reliable campaign delivery and reporting simply outstripped its capabilities,” said Ian Prager, Managing Director of Pi Media. “In addition to exceeding our customers’ needs, ADTECH’s platform is accompanied by invaluable services and consultatative guidance. We plan to take full advantage of ADTECH’s training program and further increasing results for our clients.”
“Agencies need good tools,” said Kit Desai, country manager of ADTECH UK, Ireland and South Africa. “Pi Media have some great clients, and they need the ability to deliver advertising effectively. We’re excited about working with them and, through high-quality delivery and reporting, helping them demonstrate great results for their clients.”
Helios IQ is a highly advanced, customisable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.
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