Gyro International, Europe’s largest integrated b2b marketing agency, has secured investment in excess of £50 million to fund a programme of acquisitions and global growth throughout 2008 and beyond.
The agency, which works with brands such as Sony and American Express, secured the new investment from an undisclosed U.S private equity firm. The new funds will result in the exit of the previous syndicate of investors, led by UK private equity firm, Octopus.
The terms of the deal will allow Gyro International to open several new international offices and, through a series of forthcoming acquisitions, diversify its integrated services to include PR, data management and a standalone digital offering.
Existing senior management at Gyro International will be unaffected by the new investment and Gary Brine, CEO of Gyro International will continue to steer the agency.
Brine said of the investment, “The investment is a significant step towards achieving Gyro’s ambitions to become the biggest and most successful B2B marketing agency in the world. By continuing to expand Gyro International into sectors that offer opportunity for growth and in key geographical markets, we are able to offer our clients a truly integrated, international offering in a way that our competitors simply cannot match.”
Richard Glasson, Chief Operating Officer of Gyro International added, “Over the last five years Gyro International has delivered average compound revenue growth of over 45% - the great majority of which has been organic. That rate of growth is set to continue with the support of our new backers, and we are extremely well placed to take advantage of the market opportunities that we see ahead of us.”
In 2007 Gyro International completed four acquisitions across the bio-tech, healthcare and telecommunication sectors.*
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About Gyro International
Gyro International is the UK’s largest B2B marketing agency and ranked number one in the 2007 B2B marketing league. Formed in 1991, the agency creates brilliant solutions for an international client list which includes: Sony, Oracle, American Express, Hewlett Packard, Rentokil Initial, Adobe, Moss Bros, Tate & Lyle and Virgin Atlantic.
*Most recent acquisitions
March 2007: Gyro acquired the leading North West B2B marketing agency Cicero.
July 2007: Gyro acquired Dowell Stubbs, the Stockholm-based brand communications consultancy.
November 2007: Gyro further strengthened its healthcare and biotech capabilities by acquiring Woolley Pau.
December 2007: Gyro acquired hsdcommunications, a specialist PR agency in the healthcare sector
Gyro International has offices in London, Manchester, Geneva, San Francisco, New Jersey, Stockholm, Amsterdam, Dublin, Hamburg, Dubai, Madrid and Paris.
About Gary Brine, CEO of Gyro International
Gary Brine is the founder and CEO of Gyro International. He oversees client services, account management and new business development in EMEA, North America and Asia and is instrumental in driving all of Gyro's global brand initiatives and strategic development.
Before founding Gyro in 1991 Gary was an account director with a leading integrated shop (CGA London) and prior to that Gary was a professional ice hockey player who represented his country more than twenty times.
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