Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Direct Mail campaign for Great Ormond

Direct Mail campaign for Great Ormond

Great Ormond Street case study

Agency:  Arc Worldwide

Client:  Great Ormond Street Hospital Children’s Charity

Great Ormond Street Children’s Charity developed a campaign to encourage existing donors to prevent unnecessary operations being carried out on children.

The campaign asked existing donors to give money for ultrasound scanners to enable doctors to do internal examinations without carrying out operations. The charity explained the benefits of ultrasound equipment with a mailing pack containing a letter in a see through envelope with the following question visible: “If you could see inside every envelope, would you open everyone?”  With the obvious answer being ‘No’, the copy explained what the ultrasound diagnosis would allow doctors to do with their patients.

The mailing was one of the most successful in the charity’s history with a response rate of 15 per cent and an average donation of £18.30 for an average cost per pack of 55p. This delivered a return on investment of 500 per cent.

cheat how many guys cheat why husband cheat on their wife
local abortion clinics other options besides abortion facts about abortions
discounts and coupons health risks of abortion when is it too late to have an abortion
abortion photos how expensive is an abortion abortion at 5 weeks
prescription coupon card new prescription coupons prescription savings card
forest laboratories patient assistance bystolic coupon card generic bystolic
bystolic coupon 2014 generic bystolic alternative
prescription drug coupons prescription drugs coupon
progesterone hormone pills progesterone hormone pills progesterone hormone pills
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
is there a generic for bystolic bystolic generic bystolic coupon
side effects of abortion pill site post abortion
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
cyklokapron wiki cyklokapron
how much for an abortion define abortion
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
buscopan plus preis buscopan plus preis buscopan dragees
the abortion pill teen abortion pill first trimester abortion pill
coupons cialis prescription transfer coupon coupons cialis
cialis cialis 20mg cialis
printable coupons for cialis cialis discount coupons online cialis coupons 2015
free cialis coupon coupons prescriptions coupon for prescriptions
medication abortion pill pro abortion
priligy 30 mg priligy 30 mg priligy
nalterexone ldn medicine naltrexone ms
will naltrexone show on a drug test naltrexone reviews alcoholism
naltrexone how it works naltrexone injection price vivitral shot
naltrexine vivitrol implant naltrexone prescribing information

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.