Bebo’s leading online drama KateModern will be filming a live brand integration with Cadbury Creme Egg for its 1.5 million weekly viewers.
On Monday, February 4, fans of the show will be able to come and witness KateModern being filmed as a piece of live street theatre. This special episode will profile one of the UK’s most favourite confectionery brands by embedding it into the show’s script.*
KateModern series producer Pete Gibbons said, “We are very excited to be working with Cadbury and one of their most popular products. KateModern has become a very successful show on Bebo, and Cadbury will be the first of many major consumer brands that we will be working with this year.”
Brand Manager for Cadbury Creme Egg, Jodie Bates, said,"Teaming up with Bebo's KateModern has presented an exceptional platform through which to launch phase two of Cadbury Creme Egg's fully interactive 'Here Today, Goo Tomorrow' campaign. Be prepared for an exhilarating goo-fest which will reveal a never-before seen side of these cunning little eggs, who just can't wait to spread the goo!"
Launched in July and produced by the creators of lonelygirl15, KateModern (http://katemodern.bebo.com) is the most successful TV show on the web. The forerunner of Snack TV, it is a new form of online TV entertainment that combines bite-size 1-4 minute show episodes with live interaction.
The show, which was commissioned by Bebo in April 2007, received over 35 million views in its first season, and over five million views in the first two weeks of season two. Using Bebo’s social networking tools, fans can catch up on KateModern as well as talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show.
Cadbury Creme Egg's interactive 'Here Today, Goo Tomorrow' TV, outdoor, digital and PR campaign is now live across the UK and for the first time features Creme Egg as the star of the show – in complete contrast to How Do You Eat Yours?
A series of TV ads showcase each egg on an amusing mission to release its goo, whilst the launch of the Cadbury Creme Egg Goo-ology Research Centre at cremegg.com offers an insight into the inner-workings of each Creme Egg: visitors can enter the Fantasies section for a glimpse of its favourite gooey desires, explore the Suppressed Memories area to reflect on Goo Through the Ages or play and download a series of games including Eggs & Ladders and Inkblot. New exciting content will be added to the Goo-ology Research Centre throughout the campaign.
Bebo recently became the world’s only global Social Media Network. This radical new vision for online media combines community, self-expression and entertainment to enable its users to consume, create, discover and share content through the Bebo website.
Unlike its competitors, Bebo offers access to a line-up of high quality programmes and entertainment from professional broadcasters, independent producers and other rights owners and gives users a simple set of tools to create their online media collection and communicate their tastes to everyone in their network.
Founded in 2005 as an online community, Bebo has a membership of more than 40 million individuals worldwide and is geared towards an audience aged under 30, with the core of 16-24 year olds spending 2.14 billion minutes on the site per month.
Cadbury Creme Egg Media Enquiries
Sebastian Swarbreck 020 7845 6613 / Georgie Hope 020 7845 6624 / Sarah Egerton 020 7845 6627
NOTES TO EDITORS:
*Episode synopsis: “Charlie’s field skills as a PR exec are put to the test when she is asked to execute a stunt on behalf of her client Cadbury Creme Egg in Leicester Square. Despite not being able to secure a celebrity to take part, budding reporter Julia attends with her new colleague Lee to report on behalf of justincredible.tv. The mayhem then begins to unfold."
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