Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

Direct Mail brand building for Gordons Gin

Direct Mail brand building for Gordons Gin

Diageo Gordons Gin case study

Client:  Diageo

Agency:  Craik Jones Watson Mitchell Voelkel

Gordon’s has a distinctive look and taste but fights off competition from own-label gins. Gordon’s relationship marketing programme wanted to persuade gin drinkers to choose Gordon’s more often and pay extra for this premium product. It wanted to make its customers feel valued.

Gordon’s and tonic tends to be drunk as an aperitif, the brand wanted to get consumers to drink it at other times. Emails were sent out to whet appetites with visual clues while mailings contained gifts including a giant swizzle stick and self-assembly clock with the message, ‘set your clock to Gordon’s time’.

The result has been Gordon’s being drunk more than other brands, with customers demonstrating loyalty be sending Gordon’s Christmas cards.

AJR
drug prescription card canada drug pharmacy coupon viagra coupons online
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
bystolic coupon 2014 open generic bystolic alternative
how to abort a baby abortion clinics in colorado springs early abortion options
metformin and ketogenic metformin and ketogenic metformin and ketogenic
doxycycline for dogs uk http://doxycyclinefor.net/for/dogs/uk doxycycline for dogs uk
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
cialis coupons and discounts read cialis.com coupon
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
renova open renovation vejle

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.