Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Criterion Partnership B2B campaign

Criterion Partnership B2B campaign

Best practice from Midnight Communications

Criterion Partnership, a Brighton based business psychology consultancy, appointed Midnight in September 2005 to devise and implement a communications strategy.

The objectives of the PR initiative were to promote the company’s bespoke services to specific market sectors including financial, public, retail, recruitment and human resource audiences.

In addition, PR needed to raise awareness of Criterion’s corporate personality, positioning the directors and spokespeople as experts with a unique approach to the fields of human resources and recruitment.

Criterion’s PR objectives posed a serious challenge to Midnight. In a market full of companies claiming to coach, motivate and recruit suitable employees, Criterion wanted to sell its bespoke and contemporary approach.

The PR campaign needed to communicate Criterion’s successful approach to the growing HR and recruitment sector to attract new business enquiries.

Director of Criterion Partnership, Alan Redman, said, “Midnight has really enabled us to define our unique profile in a crowded market place. II have been impressed they demonstrated a real understanding of our business and bespoke approach to business psychology.

“Midnight generated some great results and we were able to use the media coverage to approach new clients and drive sales.”

Click the link below to discover how Midnight delivered for Criterion.

can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
cialis coupons from lilly link free printable cialis coupons
late abortion link when is it too late to have an abortion
abortion arguments online coupons free
bystolic generic bystolic savings card program generic for bystolic
discount prescriptions coupons prescription card discount
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
new prescription coupons free coupon for cialis coupons prescriptions
free prescription drug cards free prescription discount cards
linzess patient assistance bystolic free trial coupon linzess patient assistance
cialis price store discount cialis coupon generic cialis source
buscopan contre indication buscopan vidal buscopan grossesse
levodopa carbidopa entacapone bioequivalence levodopa carbidopa entacapone carbidopa levodopa entacapone combination
cloradex costo open clorexidina
kamagra 100 kamagra jelly
prescriptions coupons cialis savings and coupons online cialis coupons
the cost of abortion where to get an abortion pill how do abortion pill work
abortion pill cost without insurance abortion pill process late term abortion pill
nootropil 800 g nootropil review nootropil
metoprolol pro medicin metoprololsuccinat hexal 50 mg metoprololtartrat
free cialis coupon 2016 cialis online coupon
low dose naltrexone contraindications naltrexone injection cost
naltrexone uk buy maltrexone medication naltrexone
low dose natrexone link revia uses
naltrexone uk what is naltrexone hydrochloride used for
risperidon ja alkoholi risperidon xtc

View attachment

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.