Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Guinness brand press campaign

Guinness brand press campaign

Get your marketing mix right and it’ll pay you back in dividends.

This case study from the Newspaper Marketing Agency explains how Guinness used national newspapers to reinforce its first TV brand campaign in years.

Press activity both increased sales as well as building brand momentum for the brewer.

Marketing Director, Guinness, Russell Jones, said “The evidence for using national newspapers alongside TV for Guinness is very strong. Three independent studies show that newspapers have an additive and complementary role, resulting in increased sales and consideration

“It was important that our first brand press ads in years lived up to high consumer expectations for Guinness ads. Exploratory qualitative research upfront helped us deliver a simple, distinctive and effective campaign.”

He concluded, “The test has provided us with a much clearer understanding of how we might use national newspapers in the future.”

Click the link below to read the report in full.

can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
medical abortions abortion clinic
cialis coupon prescription discount coupons discount coupons for cialis
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
is there a generic for bystolic bystolic generic bystolic coupon
linzess patient assistance bystolic free trial coupon linzess patient assistance
gabapentin and hydrocodone high gabapentin and hydrocodone high
cialis 2 cialis 2 cialis 2
viagra kamagra read viagra
cloradex costo cloradex costo clorexidina
microlite pill when to start microlite spc microlite pill when to start

View attachment

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.