Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


US boom for mobile games

US boom for mobile games

The North American market for mobile games is expected to rise from less than $800m in 2007 to more than $3bn by 2012, according to a new report from Juniper Research.
At present, around 18m Americans download or rent mobile games at least once per year, but these numbers are expected to increase sharply over the next five years due to factors such as improvements in the user interface, all-you-can-eat data packages and the introduction of free trial periods for subscription-based games.
According to report author Dr Windsor Holden, “This ‘try before you buy’ strategy not only makes the customer more comfortable about purchasing a particular title: it also makes him or her more familiar with mobile gameplay per se and will provide further encouragement for the consumer to seek out additional titles in the future.”

The report  cautions, however, that the poor marketing of mobile titles means that many customers are frequently unaware of new releases, and also recommends that publishers focus on enhancing their portfolios of “lifestyle games” as a means of expanding the mobile gaming demographic.
Other findings from the report include that the proportion of ad-funded mobile game downloads in North America will reach 30% by 2012

Despite the growth in revenues, North America will continue to trail both the China/Far East region and Western Europe over the next five years.

Also, the increasing sophistication of high-end games combined with improved form factor in handsets should enable publishers to increase retail price points.

cheat why husband cheat on their wife
after abortion abortion article abortions clinics
national abortion federation missed abortion how much for an abortion
discount drug coupon go coupons prescriptions
bystolic coupon 2014 generic bystolic alternative
cialis coupon prescription discount coupons discount coupons for cialis
prescription drug coupons prescription drugs coupon
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
linzess patient assistance bystolic free trial coupon linzess patient assistance
viagra buy viagra viagra to buy online cheap online viagra
concorde concordia versicherung concordia rechtsschutz
zithromax dogs link zithromax antibiotikum
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
microlite pill when to start microlite pill weight loss microlite pill when to start
abortion pill cost without insurance abortion pill late term abortion pill
duphaston 10 mg duphaston tablete kako se piju duphaston iskustva
free cialis coupon 2016 cialis online coupon
coupons for cialis 2016 free coupon for cialis
prescription transfer coupon coupons for prescription medications lilly cialis coupon
flagyl jarabe flagyl plm flagyl vademecum
aspiration abortion pro choice abortion pill types of abortion pill
printable coupons for cialis lilly cialis coupons cialis coupons 2015
abortion pill online side effects of abortion pill low cost abortion pill
abortion at 15 weeks abortion clinic dc abortion rules
naltrexone abuse ldn for depression naltrexone how long does it take to work
naltrexone uk what is naltrexone hydrochloride used for
generic naltrexone click naltrexone for anxiety
difference between naltrexone and naloxone link naltrexone withdrawal
naltrexone high open naltrexone 4.5 mg side effects
naltrexone generic cost read ldn therapy
naltrexine site naltrexone prescribing information
phenazopyridin erfarenhet phenazopyridin dosering

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.