Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

Direct Mail Art Direction for Honda (UK) ‘Power of Dreams’

Direct Mail Art Direction for Honda (UK) ‘Power of Dreams’

Honda (UK) ‘Power of Dreams’ Case Study

Agency:  Hicklin Slade & Partners

Client:  Honda UK

In a bid to change customer perception, from being a reliable but dull car manufacturer, Honda launched its ‘Power of Dreams’ strategy.

Honda developed a welcome pack for all new Honda car owners by involving them in the company philosophy and explaining the ‘Power of Dreams’ concept.
 
A visible part of the customer contract, the pack is designed to put customers in control of the type of messages they receive and when and how they are communicated with.
 
A three-year contact strategy was devised and the welcome process streamlined into one device that could be used to house a number of important messages to new customers.
 
Since introducing the welcome packs customer satisfaction has risen from 70 to 75 per cent. Honda has risen from fifth to third place in the independent JD Power survey on best car manufacturers.

AJR
drug coupons transfer prescription coupon pet prescription discount card
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
after abortion printable discount coupons abortions clinics
discount prescriptions coupons blog.idilbaby.com printable coupons for cialis
printable cialis coupon bioselect-us.com cialis free coupon
side effects of abortion pill web-dev.dk abortion clinics in indianapolis
forest laboratories patient assistance bystolic coupon card generic bystolic
discount grocery coupons how many weeks can you get an abortion abortion clinics in richmond va
progesterone hormone pills progesterone hormone pills progesterone hormone pills
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
new prescription coupons lilly coupons for cialis coupons prescriptions
manufacturer coupons for prescription drugs martialinfo.com coupons cialis
depakin bustine depakin 300 depakin 300
amoxicillin-rnp agrisol.com.ar amoxicillin dermani haqqinda
how to have an abortion pill lakeerengallery.com abortion price
voltaren gel voltaren rapid voltaren rapid
duspatal pds damske.com duspatal vrij verkrijgbaar
neurontin alkohol pallanuoto.dinamicatorino.it neurontin cena
free cialis coupons activeslo.com cialis coupons from lilly
free cialis coupon coupons prescriptions coupon for prescriptions
spontaneous abortion pill pro abortion spontaneous abortion pill
should abortion pill be legal partial birth abortion free abortions
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
low dose natrexone open revia uses
naloxone challenge test go buy naltrexone online
naltrexone high click naltrexone 4.5 mg side effects
what is naltrexone made of avonotakaronetwork.co.nz what does naltrexone feel like

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.