The Lynx ‘Bom Chicka Wah Wah’ TV campaign was without question one of the most talked about of 2007.
The challenge for the brand in 2008 has been how to engage the generation of young males who are increasingly spending time online, and in particular on social networks.
The result has been the ‘Get In There’ campaign from BBH, has been a year in the making and offers a holistic online and mobile experience rooted at lynxeffect.com.
It offers rich and diverse digital experiences that aim to prepare guys to play the seduction game in real life.
A range of downloadable mobile phone applications aim to turn a handset into a pulling tool – ‘a weapon of mass seduction’ – and with sound effects from the ‘Lynx FX’ soundboard the user can claim to own a Porsche, play the harmonica or scan for body piercings.
Other ice-breaking mobile applications include a ‘Chat-Up Translator’ and a ‘Perfect Man Revealed’ quiz. Mobile applications are shared via cross-promotions, text shortcodes, timed releases and viral texting.
Additional digital tools include downloadable business cards, magic tricks, email tools and widgets which will be refreshed frequently.
Click the video below to see in full how Lynx is meeting the challenges posed by the online space.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.