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Moneyweek.com banks on adtech

Moneyweek.com banks on adtech

ADTECH, a global provider of ad serving technology, and Moneyweek.com, the digital extension of the Money Week brand, today announced a significant upgrade to the Moneyweek.com site.  Through ADTECH’s Helios IQ ad server technology, the site is now able to serve and manage complex and highly targeted advertising campaigns. 

Moneyweek.com provides intelligent yet accessible articles on every area of investing, supplementing the magazine’s editorial content, tracking the magazine’s investing tips, and providing an enormous database of past articles.  The site currently attracts 720,000 page impressions, 310,000 visits and 200,000 unique users per month with an average 7.10 minute read each. 

“The site has self-populated a good number of subscribers, but we recognised the potential for a lot more,” commented Simon Cuff, sales director at Moneyweek.com.  “We’ve worked hard to enhance our impressions per month so that we could introduce and sell advertising across the site.  ADTECH was recommended to us for its ad server technology and services, and we haven’t looked back.

The company plans to work closely with ADTECH during its complete site overhaul, which will include a re-launch with a new look, features and functionality, currently scheduled for March. 

“Moneyweek.com is a great site for cash-rich/time-poor investors,” said Kit Desai, country manager of ADTECH UK, Ireland and South Africa.  “The site attracts a number of blue-chip readers, so it’s imperative that online advertising is delivered very carefully.” 

With Helios IQ technology, Moneyweek.com can build a targeted user profile and accurately identify their key audiences.  Ads can then be delivered that are directly relevant to user interests and budget.

HELIOS IQ is a highly advanced, customisable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.

 

AJR
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