By Faith Popcorn, Founder, BrainReserve
Eight Truths of EVEolution
1. Connecting your female consumers to each other connects them to your brand.
2. If you're marketing to one of her lives, you're missing all the others.
3. If she has to ask, it's too late.
4. Market to her peripheral vision and she will see you in a whole new light.
5. Walk, Run, Go to her, secure her loyalty forever.
6. This generation of women consumers will lead you to the next.
7. Co-parenting is the best way to raise a brand.
8. Everything matters - you can't hide behind your logo.
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