The Institute of Directors (IoD) appreciated that accurate and detailed research of its current and lapsed membership would be critical to the development of an effective member retention strategy
The Associa Model of Membership Commitment gave IoD the information it needed to produce and deliver a successful retention strategy and also benchmark its services against similar organisations.
The research has enabled IoD to prioritise its services and identify a need for more member focused communications.
“Associa’s Membership Commitment Programme has enabled us to focus on retention by helping us to understand the commitment of our members,” Linda Stranks, Head of Membership Marketing, Institute of Directors.
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