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‘Trending Up’ from Universal McCann

‘Trending Up’ from Universal McCann

The following excerpts and commentary have been compiled by the leadership team at UM’s Global Digital Communications Practice 

Yahoo Makes a New Play for Ads on Mobile Phones

Last Monday (January 7) at the Consumer Electronics Show in Las Vegas, Yahoo announced that it has opened up some of its key mobile software and services to outside publishers and programmers in an effort to make Yahoo’s own mobile offerings more useful to more people.

Last word: Yahoo has a strong mobile platform called Yahoo!Go! and making its content available to all is a great way to increase their distribution network. Also as mobiles become a greater access point to the internet the internet players need to be available to users.

Amazon Goes (Stealth) Social

Amazon has stealthily launched their social applications within their site. The centerpiece of the new social system, aside from the user profiles, is something new called “Your Media Library” which acts as a repository of everything you have ever bought or downloaded and acts as an endorser/recommender of products.

Last word: Amazon has been at the forefront of ecommerce and behavioral recommendations but never really had a grasp on social media and this is what it needs to make ecommerce more human!

British Telecom Gets First Dibs On Xbox 360 IPTV

British Telecom, the UK's largest telecommunications company, will be the first in the world to offer IPTV service through the Xbox 360.

Last Word: The Xbox offering of IPTV is a step in owning eyeballs through game consoles. The decreasing market in TV diversified by DVRs and the Internet will welcome this move from Xbox. Eventually the idea is to offer TV across various platforms and not only the TV receiver. What could be better than watching some quality TV during those idle times in Halo 3.

Sony BMG the latest label to be offered through announced that DRM-free MP3 music downloads from SONY BMG MUSIC ENTERTAINMENT will be available to customers on Amazon MP3, Amazon's DRM-free MP3 digital music store where every song is playable on virtually any digital music-capable device, including PCs, Macs®, iPod®, Zune®, Zen®, iPhone™, RAZR™ and BlackBerry®. Amazon MP3 will be the only retailer to offer customers DRM-free MP3s from all four major music labels, as well as over 33,000 independent labels.

Last Word: This is a great step towards breaking down the DRM walls and working towards a common standard for digital music across all devices. It worked for DVDs, tapes and records so why not digital music.

China Limits Providers of Internet Video

China has moved to restrict videos online, allowing only state-controlled sites to post any -- including those shared by users -- and requiring Internet providers to delete and report a variety of content. It wasn't immediately clear how the new rules would affect YouTube and other providers that host Web sites based in other countries that are accessible from China.

Last Word: Don’t expect to see much Olympics coverage from users this summer... 

NBCU, Microsoft Vault Forward With Olympics Pact

NBC Universal and Microsoft have reached a wide ranging distribution deal that will see several thousand hours of live and on-demand video coverage from this summer’s 2008 Olympic Games become available on the MSN portal.  As part of the multifaceted partnership, Microsoft will power, which will receive premium positioning on - which reaches over 100 million unique users globally, according to officials.

Last Word: But expect to see every synchronized swimming event on-demand as Gates and Co. tap into the Long Tail opportunities of the Summer Olympiad.

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