VisitLondon called on the assistance of OMD International to help change perception and deliver against tough metrics in a hostile marketplace.
They needed to:
- Deliver an increase in visitors by 5%
-Deliver a proven economic benefit of £ 29.7 million to London – RoI of 33:1
-Increase registrations to Visit London database by 100,000
-Raise awareness and usage of www.visitlondon.com as the key London information portal
-Change % of people who describe London as Contemporary/Modern from 25% to 30%
The result was a pure stroke of marketing genius.
To find out how they did it in full click the link below.
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