Adtech, a global provider of ad serving technology, has today announced the availability of Dashboard, a newly developed tool that allows users to view detailed campaign information and control on-line advertising from an individual’s desktop location as opposed to obtaining it from a traffic manager.
With Adtech’s Dashboard, users can personalise settings to assemble all relevant campaign information and view from one central location. This allows users to react and respond immediately.
For Dirk Freytag, CEO of Adtech, the introduction of the Dashboard is a product development milestone as it emphasises the company’s product strategy: “The user is the focus of our development. There are different ways to use our technology and we want to accommodate this by making it extremely flexible.”
The Dashboard reflects a personal point of view and individual demands - users choose from a large pool of ad management information including utilisation of advertising space, return figures, campaign status, and system notifications.
The user then groups this information – packaged in individual widgets – on their screens using a very simple ‘drag & drop’ function. The widgets can also be individually configured in terms of their information content.
After just a few days of working with the Dashboard, Meghan Wherrity, Revenue Operations Manager for Fotolog.com was excited about the new feature: “We save time thanks to the individual configuration of the user desktop. The booking team now has an overview of the most important and relevant information from our advertising network.
"The Dashboard widgets also allow us to execute banner bookings directly– without having to go through the menu navigation. One click is all it takes - this is simply fantastic.”
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