Reside International, a leading booking agent for serviced apartments and hotel accommodation, has engaged Mulberry Marketing Communications to conduct a public relations campaign surrounding the launch of its new travel website for the lesbian, gay, bisexual and transgender (LGBT) community, www.PLANitGay.com.
What makes PLANitGay.com unique is that individual locations including bars, restaurants, clubs, hotels and other venues can have individual pages on the site, which must be updated at least once a month to remain active. This will ensure that travellers will not end up visiting locations that have gone out of business or moved without updating their online listings. The site will also have complete search and booking facilities for flights and hotels – including budget airlines – as well as offering cruise and other package deals. He PLANitGAY site will launch simultaneously in English, French, German, Spanish and Dutch, making it the first truly European LGBT travel portal. A Portuguese version of the site will launch later in the year.
Mulberry will co-ordinate media relations in the UK, US, France, Germany, Spain and the Netherlands surrounding the launch. The campaign, which will be headed by Mulberry Account Director Dan Brown, has both a B2C and B2B component. The B2C component will aim to raise awareness of the site amongst the LGBT community. The B2B component will seek to inform gay-friendly venues including bars, hotels and restaurants that they can host their own page on www.PLANitGay.com.
Richard Cruise, Managing Director of Reside International, said, “As the site is a start-up, we needed a PR agency that would be willing to work flexibly in the early stages. Mulberry was willing to do that, and that fact coupled with the team’s enthusiasm and experience led us to appoint them.”
“The addition of Reside International to our client portfolio further expands Mulberry’s growing list of travel industry clients,” commented Brown. “We are delighted to be on board from the start with such an innovative and forward thinking company, and hope to rapidly make PLANitGay.com a household name in the LGBT community.”
About Reside International
Reside International was formed as a Limited Company in March 2007 by Directors Selina Wakeling and Richard Cruise, who having worked in the serviced apartment industry for over 25 years between them. Richard and Selina realised that they could bring a little empathy and personality back into the reservation and booking process. Both Selina and Richard are well known and respected characters in the industry.
Reside International’s mission statement is “Accommodating People” which has a two fold meaning as Reside’s staff not only find accommodation for their customers, but go out of their way to provide the highest level of service from start to finish.
About Mulberry Marketing Communications
Since 1995 Mulberry has been planning and executing campaigns to build positive awareness and drive sales leads for B2B, technology, consumer and corporate clients. Mulberry currently has offices in London, Chicago, Melbourne, Munich and Grenoble with a San Francisco office due to open in the third quarter of 2008.
Dan Brown or Chris Klopper
Mulberry Marketing Communications
+44 20 7928 7676
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