BEcause Experiential Marketing has added two more members of staff to its ever expanding team. Zoe Quigley joins as Account Director whilst Cathy Elves has been appointed as Account Manager.
Zoe joins from Ignito Creative Marketing, where as Account Director, she developed experiential campaigns for clients including Kumala Wine, Luxardo Sambuca and Cancer Research UK. Prior to that, she worked at Dynamo, where clients included Unilever, Electronic Arts and Hard Rock Café. At BEcause, Zoe will work on a range of retail accounts, including BEcause’s flagship campaigns for Scottish & Newcastle.
Cathy was previously Senior Brand Development Executive at lastminute.com, where she was responsible for the implementation and management of the company’s experiential and event marketing across the UK. Cathy will be a key member of the on-trade team at BEcause, and will also work on Scottish & Newcastle campaigns.
Joss Davidge, Marketing Director at BEcause Experiential Marketing, comments: “We’re delighted to welcome Zoe and Cathy to our growing team. I have no doubt that their extensive marketing experience will prove them to be great assets, and will contribute to even more successes for BEcause in 2008”.
About BEcause Experiential Marketing
BEcause Experiential Marketing is the UK’s fastest growing major experiential agency (Source: Marketing FM League Tables 2007), and the UK’s most awarded experiential agency in 2005 and 2006. In 2007, BEcause was voted Experiential Agency of the Year at the Impact Awards (P&I/Marketing) and Brand Experience Agency of the Year at the GRAMIAs (The Grocer).
BEcause creates engaging, real-life interactions between brands and consumers, designed to shift perceptions and change behaviour. The agency specialises in designing opportunities for brands to stage powerful engagement moments with consumers – finding fresh ways to talk with them, not at them, thereby building deep and lasting connections.
BEcause employs over 50 staff and provides clients with access to over 3,000 quality Brand Ambassadors through its internal staffing division. Clients include Scottish & Newcastle UK, Procter & Gamble, npower, Superdrug, Nestlé, Danone Waters, E&J Gallo, E.On, AOL and innocent.
For further information, please contact:
Nick Vellacott/Ellen Durrant, Highlight PR 01225 444268
firstname.lastname@example.org / email@example.com
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