Survey Sampling International (SSI), a global provider of sampling solutions for survey research, has appointed Volker Andresen to the post of Marketing Manager Europe. Volker’s primary focus will be on the execution of integrated campaigns in SSI’s European markets.
Volker will lead Europe’s strategic and creative marketing efforts to locally position SSI as the leader in high quality panels used for market research. Based in Paris, France, his responsibilities will include SSI brand and product marketing, communications and events management with a direct reporting line to the Vice President for Global Marketing, Harry Kelley.
Volker brings 12 years’ experience in marketing, and specialises in European management. He joins SSI from the World LP Gas Association where he was Marketing and Communications Manager responsible for raising the profile of the organisation and its products.
Previously, he was with IBM, where he held a number of senior positions. In his most recent post, International Employee & Executive Communications Manager, he was responsible for communicating IBM’s “On Demand” vision to the company’s 100,000 European employees
SSI Managing Director Europe, Michel Guidi, said: "We are happy to welcome Volker on board. His great Marketing experience in building and strengthening brands fits in perfectly with SSI’s ambitions to continue to grow its presence in Europe."
Commenting on his appointment, Volker said: “I am very excited about joining a dynamic company with such a strong reputation for quality, in-depth industry understanding and the ability to generate outstanding results for its clients. Having successfully run marketing international campaigns, I am excited to contribute towards SSI’s fantastic growth path and strengthen its position as the leader in high quality panels for the market research industry.”
Volker has BA degrees in International Economics and Business Administration from The American University, Paris, France. He speaks French, German, and English fluently.
About Survey Sampling International
Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is a supplier of choice for more than 1,800 marketing researchers, including 46 of the top 50 marketing research firms worldwide. SSI manages Internet panels in 19 countries, offers Internet respondent access in more than 50 countries, random digit dialing (RDD) in 21 countries, and both demographic and geographic targeting assistance.
With headquarters in Fairfield, CT, SSI also serves its customers from offices in Rotterdam, London, Paris, Madrid, Frankfurt, Stockholm, Sydney, Beijing, Shanghai, Tokyo, Toronto, and La Quinta, CA. The company has an international staff of more than 300 employees representing 19 countries and 25 languages. For more information, please visit www.surveysampling.com.
For further information please contact:
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