Situated in the market town of Hawes in the heart of the Yorkshire Dales National Park, The Wensleydale Creamery prides itself one being the only maker of real Wensleydale cheese in the world.
In a bid to support the creamery’s bid for Protected Designation of Origin (PDO) – which aims to promote and protect food products in the EU, Green Communications were asked to come up with a creative campaign.
PDO status for The Wensleydale Creamery would protect the regional heritage of real Yorkshire Wensleydale cheese.
It would also help to ensure that consumers are getting the genuine article – a hand-crafted cheese made in Wensleydale.
To find out in full how £200,000 worth of coverage was generated by Green Communications, please click the link below.
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