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Tilt launches celebrity deal

Tilt launches celebrity deal

Racing driver and UK TV personality Vicki Butler-Henderson has signed a deal with leading direct marketing agency Tilt to front the 2008 issues of their consumer publication 'asrecommended'.

Butler-Henderson will be featuring in the motoring and insurance version of 'asrecommended', providing advice and editorial as well as offering tips and guidelines that will benefit and aid the consumer.

This partnership comes in line with asrecommended expanding its consumer offering by affiliating with celebrities/experts in certain fields.  It follows in the success of global finance guru Alvin Hall featuring in asrecommended money in September 2007 that received positive feedback from advertisers and consumers alike.  TILT hope that the collaboration with Butler-Henderson will be similarly received.
 
Of the partnership, Ben Allan, Managing Director at Tilt says, “We were looking for a celebrity that could speak with authority on motoring and give sound advice in over 50 million guides delivered to UK homes next year.  Vicki Butler-Henderson is an asset to the team and we look forward to working with her over 2008.”

Vicki Butler-Henderson will first feature in the asrecommended Insurance publication in January 2008.

About asrecommended
Delivered by Royal Mail asrecommended advertises pertinent details of leading brands that enable consumers to effortlessly find the information they need to obtain competitive insurance quotes, loans, mortgages and motoring products.

About TILT
Direct marketing agency, TILT is a pioneer of collaborative marketing and has adopted a whole new approach to direct marketing in door to door, direct mail and inserts.
As publishers of trusted consumer brand asrecommended, TILT bring together leading UK brands in the pocket sized publications.
Established in 2003, TILT is now market leader in collaborative marketing and, following a 30% growth in the last year, is the 7th largest distributor of door drops in the UK as ranked by Thomson Intermedia.

AJR
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