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Greenfield launches Real Time Sampling

Greenfield launches Real Time Sampling

Greenfield Online, Inc., (Nasdaq: SRVY) a leading provider of Internet data collection and comparison shopping services, today announced the launch of its Real-Time Sampling™ global expansion plans, beginning with the United Kingdom and Canada in January, 2008. 

The company expects to launch the capability in Germany and France during the first quarter of 2008.  This validated and client approved capability is believed to be the first of its kind in the European market and enables Greenfield Online and Ciao Surveys to offer clients an expanded source of high quality respondent supply.

“The rollout of Real-Time Sampling into Europe has further strengthened the role of Greenfield Online/Ciao Surveys as the global industry leader for online surveys,” stated Albert Angrisani, President and Chief Executive Officer of Greenfield Online, Inc.

“Our investments in technology and innovation over the last two years are providing value added product breakthroughs for our clients. In addition, we believe these technology driven product breakthroughs, like Real-Time Sampling, are building a competitive advantage for Greenfield-Ciao in the global marketplace and making our business model more efficient.”

“Our Real-Time Sampling capability has ensured that we have ample, scalable high-quality supply to meet client demand.  We have proven with this capability we are better able to source the right respondent, for the right survey, at that time - when he or she might be in the right frame of mind to take a survey,” said Hugh Davis, Executive Vice President and Co-Founder of Greenfield Online, Inc.

“Now that we have implemented our global technology platform in Europe, we are bringing the benefits Real-Time Sampling to our European clients as well.”

Greenfield Online’s Real-Time Sampling capability consists of soliciting potential survey takers who are on the websites of the company’s Global Survey Network, all of which are pre-screened. Through this network, the company has been able to reach many potential survey takers online who are willing to take a survey, but who may not want to join a marketing research panel.

Once the individual clicks through, they are assigned to participate in a particular survey by Greenfield Online’s proprietary Survey Router.  This internally developed technology screens survey recruits in real-time and assigns them into surveys for which they qualify based on demographic data.

“As our clients recognise the benefits attributable to Real-Time Sampling, they are eagerly anticipating the U.K. introduction,” stated Richard Thornton, Managing Director Ciao Surveys.  “Extending our Real-Time Sampling leadership into Canada and Europe enhances the products and services we deliver to our global clients and makes it easier for our clients to do business with us.”


About Greenfield Online

Greenfield Online, Inc. headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world.  Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organise them into actionable form.  We do this through our Internet survey solutions business in North America and Europe by collecting, organising and selling consumer opinions via survey responses for our marketing research and end-user company clients on a global basis.  Through our Ciao comparison shopping portals we gather unique and valuable user-generated content via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions.  For more information visit or  To join the panel to take surveys, visit

About Ciao Surveys
Ciao Surveys GmbH provides a full range of Internet survey solutions including sampling, programming, translating and managing online data collection. The company has long been a pioneer in this field and has consistently delivered quality market research services with diverse, demographically representative data. Ciao Surveys’ proprietary panel with millions of survey participants is one of the world’s largest and highly profiled panel of its kind.
Ciao Surveys offers market researchers and corporate clients a ‘one-stop shop’ for providing quality panels, expertise in technical programming, and hosting facilities for a range of online market research tools
Founded in 1999 in Munich, Germany, Ciao Surveys GmbH has been a subsidiary of Greenfield Online, Inc. since 2005. Ciao Surveys has its headquarters in Munich with offices in London, Paris, Amsterdam, Sydney, Timisoara and Wroclaw. For more information visit

Press Contacts:
Dan Brown
Mulberry PR
+44 (0)207 928 7676

Magdalena Ford
Ciao Surveys
+44 (0)207 324 0057

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