WFCA has made Christmas even more special at Budgens this year with a campaign focusing on the quality delights available in store.
The in store campaign features families enjoying the range of wonderful products available, including some premium delights from such names as Duchy, Newitts and Mrs Moor. The focus on quality produce will leave consumers in no doubt that they can get all they need for a very special Christmas, on their high street, at their local Budgens.
The creative is used in press advertising, door dropped promotional leaflets and in-store as POS (hanging cards, barkers, wobblers, aisle treatments, till dividers).
It also promotes Budgens’ Festive Food Ordering facility that will enable customers to order selected seasonal products to be collected from their local store. Available in most stores until December 19, the service has proved a favourite with Budgens customers in recent years and will be supported by a special 16-page brochure and in-store POS.
Ross Halliday, Marketing Director at Budgens, said: “WFCA has produced another great Christmas campaign, highlighting the exceptional range of products we have in-store this year, through beautiful food photography. They continue to develop our brand with the local and regional product stories and a focus on Budgens in the community.
Andrew Peake, Account Director at WFCA, said: “The Budgens Christmas work clearly reinforces the Budgens brand proposition through the use of enticing food photography and competitive local product stories. It will look fantastic in-store and will help to differentiate the Budgens brand.”
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