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Samaritans ‘Beat Blue Monday’ PR campaign

Samaritans ‘Beat Blue Monday’ PR campaign

Depression’s not the easiest things for most people to talk about.
 
That’s why Samaritans asked Green Communications to devise a creative campaign to secure extensive coverage for their emotional health work.
 
The solution was the creation of a mathematical formula to scientifically identify the most depressing day of the year.
 
The team then devised a social media campaign to ‘Beat Blue Monday’.
 
Costing under £10,000, this campaign generated £68,000 worth of media coverage in the national press alone.
 
To see how they did it in full click the link below

AJR
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