Depression’s not the easiest things for most people to talk about.
That’s why Samaritans asked Green Communications to devise a creative campaign to secure extensive coverage for their emotional health work.
The solution was the creation of a mathematical formula to scientifically identify the most depressing day of the year.
The team then devised a social media campaign to ‘Beat Blue Monday’.
Costing under £10,000, this campaign generated £68,000 worth of media coverage in the national press alone.
To see how they did it in full click the link below
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