Choose speciality channel:   Choose sector channel:     Search the site

How to Guide


How to build your business the Yo! way

How to build your business the Yo! way

By Clark Turner.

Forty-years-old, unemployed and self-confessed “unemployable”. That was the situation Simon Woodroffe found himself in, in the mid-1990s.

His background involved leaving school at 16 to work in the entertainment business, eventually setting up production companies responsible for staging concerts for some of the biggest music acts of the 70s and 80s. The 90s saw him move into television setting up deals to cover the broadcast of the likes of Amnesty International and Prince’s Trust concerts.

Today he stands at the head of the Yo! empire – a brand that spans a global sushi restaurant, a hotel chain as well as residential building and spa project.

So why, when it would have seemed the easy option to get a desk job, did Woodroffe decide to launch his own business?

“I was unemployable,” he admits. “I was a character and there was no way I could do an office job.

“What I did know was that if I was going to do something, it had to be big. But I knew I had inside of me to carry it through and make it a success. If not, I would lose everything.”

Simon added, “I did it not for pleasure or wealth, but rather because I was obsessed with the idea and wanted to see it thorough.

Yo!’s success has been down to getting the product right. The opening of the first Yo! Sushi restaurant  back in 1997 elevated eating to a dining experience never seen before with a conveyor belt and a robot serving drinks.

Simon’s latest venture has been the opening of a capsule hotel chain. Yotel! opened at Gatwick earlier this year, followed most recently by a second opening at Heathrow.

Both projects have been successful on the back of minimal marketing through traditional channels.

“Marketing is such a broad discipline,” he said. “I terms of POS and getting the look and branding right for a company, it’s an instinctive thing for me.

“Building a business is an exciting thing but it’s important to keep its integrity and to reflect the character of the people in your organisation.”

Simon added, “Each of the Yo! companies in the brand are a different business and approached as such but although they have different logos they have a similar look and feel.”

As a businessman Simon has learnt many things but perhaps the most important is about building the right team.

He told us, “Business has taught me many things but realising my approach towards working is not the only approach that can be taken was a key step.

“I’ve learnt to let go and let others demonstrate the strengths they were employed for.”

He added, “It’s critical to find out what you’re good at and concentrate on it 95 per cent.

“For me, I realised I’m good at starting things and have dedicated my time to doing just that.”

So what does 2008 have in store? It’s going to be another busy year developing two new projects: Yo! Home, developing residential homes of the future; and Yo! Zone, a spa concept due to open in London in 2009.

A third Yotel is also set to open at Schipol Airport, Amsterdam.

“On top of that I have a new TV series in the pipeline and am writing a book,” Simon said. “I’ve also just formed the Yo! Foundation, oh, and I’d like to have some fun too."

coupon prescription click printable coupons for viagra
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
after abortion is abortion legal abortions clinics
discount drug coupon open coupons for prescriptions
abortion pics after an abortion abortion laws by state
what is the generic name for bystolic go bystolic coupons
tudorza patient assistance generic name for bystolic
progesterone hormone pills progesterone hormone pills progesterone hormone pills
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
linzess patient assistance what is the generic for bystolic linzess patient assistance
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
cialis coupons and discounts open coupon
buscopan contre indication buscopan vidal buscopan grossesse
ventolin brez recepta ventolin navodila
buscopan plus preis buscopan plus preis buscopan dragees
neurontin alkohol neurontin neurontin cena
coupon for prescription coupon for cialis cialis manufacturer coupon 2016
cheap abortion pill abortion clinics in houston tx
free cialis coupon coupons prescriptions coupon for prescriptions
vermox vermox spc vermox
spontaneous abortion pill pro abortion spontaneous abortion pill
abortion pill cost without insurance abortion pill late term abortion pill
nootropil 800 g nootropil 1200 nootropil
flagyl jarabe flagyl plm flagyl vademecum
priligy 30 mg priligy 30 mg priligy
abortion pill facts abortion pill law abortion pill definition
low dose naltrexone contraindications link naltrexone injection cost
will naltrexone show on a drug test naltrexone reviews alcoholism
naltrexone 4.5 mg buy naltrexone headache low dose medicine
alcohol implant treatment naltrexone how does it work

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.