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Sponge doubles agency division

Sponge doubles agency division

Mobile marketing solutions provider Sponge has doubled its agency client division in the space of 12 months.
Sponge won its fiftieth agency in October. The division is made up of above the line, digital, integrated and sales promotion agencies which use Sponge for technical services and project management to run mobile marketing elements of advertising campaigns.

“Sponge’s rapidly growing agency division is testament to our specialist knowledge and understanding of how agencies work and what their clients need,” said Douglas McDonald, Client Services Director of Sponge. “Our key strengths are a combination of education, technical delivery and a commitment to ‘gold standard’ account management.”

Sponge has worked on high profile campaigns this year including Birds Eye’s ‘Be Mortgage Free’ promotion and the multi-award winning Royal Navy ‘Get The Message’ online and mobile recruitment campaign.

Some 90% of the mobile solutions Sponge works on for brands are part of an integrated campaign.

“That overall solution can be above the line, DM, digital, sales promotion or any other marketing discipline,” McDonald continues.

“We partner with the best agencies in each discipline so that they can propose mobile and other digital activity with confidence. It’s as a result of the integrated nature of these campaigns that we only partner with agencies rather than going direct to the client."

McDonald concluded, "After all, if you want a good sales promotion, you are going to want your sales promotion agency to handle that and trust them to deliver on all aspects of the promotion. In turn, our partners know that we deliver to the same high standards.”

Advertising agency BBH has worked with Sponge on a number of campaigns.

“Our policy at BBH Content is to select the best-of-breed production partners to support the mobile campaigns we create for our clients,” said Peter Sells, Head of Mobile Development at BBH. “I would certainly recommend Sponge as one of those partners.”

About Sponge

Award-winning mobile marketing solutions company Sponge ( is one of the fastest growing new media companies in the UK.* It supplies the technology to empower agencies, brands, media groups and content providers to deliver mobile and voice services. Sponge provides services for Vodafone, Northern & Shell, Unilever, News International and Coca-Cola. The company is the owner and developer of the most battle-hardened and versatile mobile applications suite; TG³, which enables clients to deploy mobile services quickly and cost-effectively. In-house developers also create bespoke mobile solutions for global use.

*Ranked one of Top 50 fastest growing new media companies in the UK by GP Bullhound’s Media Momentum awards, March 2007. For further information please contact:Claire Armittflannel communications020 7754 5507 / 07985 

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