w00t!media has signed deals to exclusively represent three new publishers; growing its urban and style-themed portfolio to 14 web sites.
Clubbing social network DontStayIn, ethical magazine and flyer pack distributor Don’tPanic and Supersweet, the digital youth culture music and fashion magazine, will work with the independent online advertising sales house to partner with advertisers and create campaigns that are aligned to their brand values.
w00t!media’s urbanite division includes online style magazine Urban Junkies and the web site of leading underground magazine Vice.
“Our urbanite publishers generate 36 million page views per month between them and boast 2.2 million unique users,” said Austen Kay, Director of w00t!media. “We offer premium representation and will work with brands to produce innovative and unobtrusive advertising appropriate to each of our new publishers’ target audiences.”
DontStayIn has almost a million unique users. The site allows clubbers to add event listings, create interest groups, post comments and upload photographs. Sony and Bacardi are among brands that have advertised on the site.
Ethically focused Don’t Panic’s free magazine is available online and in print at shops, bars, universities and art spaces throughout the UK, while Supersweet’s online magazine attracts an audience of 18 to 24 year olds.
w00t!media represents 41 publishers across four divisions: viral, entertainment, urbanite and gaming and technology.
w00t!media is an independent online advertising sales house. It brings cult web sites and big brands together to create pioneering online advertising that people don’t actually mind looking at. T-mobile, Sony and the BBC are among the brands that w00t!media help deliver online campaigns for. Publishers that w00t!media looks after include Urban Junkies, Weebl’s Stuff and Holy Moly! The company was founded in 2005 by experienced webmonkeys Austen Kay and Dan McDevitt.
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