Marketing technology specialist Occam is set to announce a fresh batch of key appointments adding further weight to the executive team unveiled in November.
Mellony Taper joins the Senior Management Team as Brand Marketing Director with principle responsibility for re-launching the portfolio of sector specific business solutions. Mellony joins from The Database Group where she was previously Head of Sales and Marketing.
Clare Mason, former Associate Director of Data Intelligence at Response One, joins the team as Commercial Director with responsibility for sales, whilst former Head of Data Strategy, Ian McNamara moves to the new role of Marketing Solutions Director, heading up strategic client business. Previously Ian has worked at Clarity Blue, Orange and Lloyds TSB.
Following the high profile appointment of Bagan as head of the revamped executive team, the Senior Management team will continue to drive Occam’s position as a market leader in data-focused marketing technology solutions for some of the UK’s largest brands, including Eurostar, and Royal Bank of Scotland, and major charitable organisations such as WWF.
The latest news also follows Occam’s appointment as strategic data partner to publishing giant News International.
James Bagan, Managing Director at Occam, comments: “It’s a fact that specialist knowledge is a rare and valuable commodity in this industry – and Occam continues to attract an exceptionally high calibre of people. The expertise they bring to a specialised and high value area of business is immensely valuable to our clients. We will continue to invest in the right people, because our clients tell us that it is the most important and practical way to help them to address the business challenges they face.”
Occam is the market-leading provider of marketing and business solutions for some of the UK’s largest organisations. Committed to developing the industry’s most sophisticated innovations in the integration of multiple systems and channels, Occam delivers marketing solutions distinguished by speed of deployment and a pragmatic approach to solving identified business needs.
Occam is responsible for some of the industry’s leading products, including Prospector, its innovative prospect pool solutions and Reciprocate, the unique cooperative solution for the charity sector and largest single source of charity data in the UK.
Since its establishment in 1993, Occam has experienced significant growth and now employs almost 100 staff with an annual turnover in excess of £10 million. Its clients include Eurostar, Airmiles, British Gas, Axa Sun Life, Nationwide Building Society, LVG, The Army, Age Concern, Amnesty International, and WWF. Headquartered in Bath, Occam also has offices in London and Edinburgh.
For more information, please contact Daniel Batchelor, Amy Lawson or Amisha Koria at Limelight PR on 0207 201 0600
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