Tamar, the UK’s leading search conversion agency has been selected by Empire Stores as its natural search provider as the home shopping brand looks to considerably increase its online presence and conversion through the successful implementation of an SEO campaign.
Due to the huge increase in home shopping and ever increasing competition, Empire Stores is trying to increase brand awareness and visibility with the ultimate goal of increasing loyalty and new customers online. As a result, the company has struck a deal with Tamar to provide a structured links campaign, and its expertise on site optimisation and press release optimisation.
Rebecca Smith, eCommerce Manager comments, “As the convergence of the home and online shopping sectors continues, it is crucial for us to develop our online strategy to compete in this highly charged market place. We chose to work with Tamar due to its reputation as one of the best in the market and its expertise in the fields we are interested in. The results Tamar has achieved with other clients was also an important factor and we are already starting see good rankings on more search results relevant to our core customers than ever before.”
Prior to working with Tamar, Empire Stores was doing most of its SEO work in-house with limited resources.
Lesley Oliver, Client Services Director comments, “We are delighted to be working with Empire Stores. At Tamar we are really broadening our portfolio of retail clients and embrace the challenges of working with a well established retail client which is adapting to new shopping habits.”
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