The British Red Cross and a new multi million pound energy research institute have awarded design and strategic branding briefs to Bell.
Bell will conduct a six-month long project to refresh the Red Cross’s marketing and communications materials. As one of the country’s leading emergency response organisations, the charity is seeking to position itself more effectively as a modern, dynamic and responsive organisation that appeals to a broader range of audiences.
Bell’s second high profile win is to create the brand and develop a strategic marketing and communications programme for the newly formed Energy Technologies Institute.
The institute is a partnership between the Government and some of the world’s biggest ‘blue chip’ companies including Shell, E.ON, EDF, BP, Rolls-Royce and Caterpillar. The aim is to establish the UK as a global leader for innovating sustainable energy technologies.
Bell won a four way pitch to provide brand strategy visual identity and digital design and build for the new institute which will be based in the Midlands. The first phase of visual identity development is now complete and work continues (see image).
Bell has worked extensively in the energy and environmental sector with clients including The Department for Business, Enterprise and Regulatory Reform (BERR), Eureka, the Department for Environment Food and Rural Affairs and EDF.
The Government will match the private funding up to £550 million with the potential for a £1.1 billion institute over 10 years.
Ian Allison, Creative Director at Bell, said: “The ETI win is fantastic for Bell. The ETI will be a catalyst for a new level of focus, ambition and industrial collaboration in tackling the key energy challenges facing us all.
“The Bell team is excited by the challenges of establishing the ETI as a world-class brand and helping the British Red Cross to communicate clearly. It is an honour to work alongside the Red Cross as one of the country’s leading emergency response organisations.”
Paul Garnham, Chief Operating Officer of the ETI, said: “Bell showed that they were able to develop a brand and design strategy which will be perfectly aligned. It is important that our message is clear throughout our communications – from the website to identity – and Bell have shown that they understand this and can deliver it.”
Fiona Smith, head of marketing from the British Red Cross said they were pleased to have Bell working on the projects.
“We are delighted that Bell are part of our plans at what is an important time in our communications journey,” she said.
For more information contact Ed Stearns at Bell on 02073951104 or email firstname.lastname@example.org
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