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How to best use the latest outdoor channels

How to best use the latest outdoor channels

By Tim Bleakley Managing Director Sales and Marketing of CBS Outdoor.

There has been continual growth in out of home advertising for the past 21 quarters.

This has seen a continued growth in audience for the last 21 years.

However, the fragmentation of the media landscape has seen a demise in traditional mass channels.

Here Tim Bleakley, explains how the latest developments in outdoor can meet the challenges facing marketers to day.

Click on the link below to read his presentation in full.

AJR
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