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Consumer Research


E-Christmas sales double

E-Christmas sales double

Today (Monday, December 10) is to be the biggest UK online shopping day ever, with sales worth £370 million, almost treble the £126 million average day rate for 2007.

Online shopping sales are currently up 106% on last year, far higher than expected, new research from SecureTrading and eDigitalResearch shows.
Meanwhile data from reveals just what Christmas items consumers are looking for.

Some 40% of the sales from toda, worth £148 million, will take place outside of traditional shopping hours, either before 9am or after 6pm, up from 38% last year.

The peak online shopping hour of 2007 will be between 11-12am today, when goods worth £32.4 million will be bought, two hours earlier than the peak hour last year, on Monday 4th December 2006.

Total Christmas e-retail sales (i.e. Q4 2007) are expected to reach £17.6 billion, an 82% increase of the £9.6 billion recorded for the same period in 2006.

The Interactive Media in Retail Group (IMRG) now forecasts that full year 2007 e-retail sales will be £53.3 billion, 76% higher than the £30.2 billion recorded for 2006, and considerably exceeding the £42 billion IMRG estimated at the beginning of this year.  

Each year there is a large surge in online sales in the run-up to Christmas, but the current upswing is unprecedented, with 87% of 1,200 people surveyed by eDigitalResearch saying they will buy Christmas presents online this year, and 63% saying they would do half or more of their Christmas shopping online.

The worsening economic conditions are encouraging consumers to shop online, where they know they will find the best prices, but time saving and convenience remain the primary drivers, voted by 100% and 79% respectively.

IMRG CEO, James Roper, said, "As 2007 progressed, e-retail became a perfect storm of proliferation when the confluence of four different internet shopping-related phenomena created ideal growth conditions: availability, functionality, capacity, familiarity.
“With the traditional Christmas bad weather and high demand now energizing the market as well, this new combined tracking by SecureTrading and eDigitalResearch is a huge step forward for the industry because it gives us virtually a real-time view of the online shopping marketplace.
He added, “It triangulates the other data IMRG gathers and enables us to have an even more precise view of e-retail values and trends.

“The message to consumers is:  With demand so high, shop early to have the best chance of goods being in stock, and successful delivery.  The message to retailers is:  Don't get caught out by this huge consumer appetite for online shopping."

Other findings from the eDigitalResearch Christmas Survey (1,243 people surveyed online between November 14 and December 5) include a 5% increase from 2006 in the number of surveyors saying they will purchase Christmas presents online in 2007.

The fact that shopping online ‘saves time’ remains the main reason for Christmas shopping online.  There has been an increase in the feeling that shopping online is ‘more hassle free’ and ‘easier to browse’.

The amount spent on Christmas gifts online has not changed significantly from 2006 to 2007 and the number of sites purchased from also remains similar in 2007, with 71% of surveyors saying their habits would remain the same as 2006

Some 63% of respondents say they would do 50% or more of their shopping online in 2007.

There has also been an increase in the number of surveyors that trust internet sites, with 8% citing lack of trust as a reason for not purchasing online, a 3% fall from 2006

What consumers are shopping for

Top 10 searches for key categories on UK  (Updated December 4. Representative of 20 days up to and including December 3)

Flat Panel TVs
1        Sony Bravia KDL40
2        Panasonic TH-42PX70
3        Panasonic TH-37PX70
4        Samsung LE-37R87
5        Sony Bravia KDL-32D3000
6        Panasonic TX-32LXD70
7        Panasonic TX-32LXD700
8        Sony Bravia KDL-40X2000
9        Tobisha Regza C 37C3030D
10        Toshiba Regza C 42C3030D

MP3 Players
1        iPod classic Black (80GB)
2        iPod™ nano Second Gen. Black (8 GB)
3        iPod™ nano Second Gen. Silver ( 4 GB)
4        iPod classic Silver (80 GB)
5        iPod touch (16 GB)
6        iPod touch (8 GB)
7        Ipod nano green (8 GB)
8        iPod shuffle (1 GB)
9        iPod nano Black (2 GB)
10        iPod nano Silver (8 GB)

Gaming Consoles
1        DS Lite
2        Nintendo Wii
3        Xbox 360™ Premium
4        PlayStation Portable (PSP) Slim (PSP-2000)
5        Playstation 3 (40 GB)
6        PlayStation Portable (PSP)
7        Xbox 360™ Elite
8        Xbox 360 Core System
9        Game Boy Micro
10        PlayStation 2 Slimline

1        Bose SoundDock Portable white iPod speaker system
2        Philips AJ300D/05 Docking Entertainment System
3        Intempo Digital Docking Station
4        inMotion™ iM7
5        Intempo IDS-01R - iPod Speaker Dock With Remote Control - Pink
6        Travelsound I
7        Intempo IDS-01b Speakers and Docking Station for iPod and Other MP3 Players - Black
8        BOSE SoundDock White
9        (SDAMX-SPD-E80) for Sansa™
10        JBL Radial High Performance Loudspeaker Dock for iPod

1        Compaq dx2300
2        Aspire™ SA90-PD925
3        AcerPower FH (PS.PFHC6.U01)
4        HP Pavilion Media Center tx1340 Tablet PC
5        Dell Precision 690 Essential PC Desktop
6        Fujitsu Siemens ESPRIMO Edition P2510
7        HP Pavilion Slimline 3230
8        ACER SA90 E2160
9        AcerPower™ F6 (PS.PF6C1.U13) PC Desktop
10       Aspire L310

Digital Cameras
1        Lumix DMC-TZ3
2        Sony Cyber-shot® DSC-W55
3        Canon EOS 400D / Rebel XTi with 18-55mm Lens
4        Exilim EXZ75
5        Canon PowerShot A550
6        Sony Cyber-shot® DSC-W80
7        Sony Cyber-shot® DSC-T20
8        Fuji Finepix S9600
9        Lumix® DMC-FZ18K
10        Fuji Finepix F50FD

1        Braun Complete 360°
2        Philips SmartTouch-XL HQ9190
3        Philips Philishave HQ8150
4        Panasonic ES7038
5        Babyliss 7850U
6        Philips HQ 7180
7        Philips HP6503 (female)
8        Philishave HQ6707
9        Philips HQ7120
10        Philips RQ1095

Sat Navs
1        Sony Navigation Unit With Full 21 EU Map Coverage Of Western Europe        
3        Garmin Nüvi 250 GPS Receiver
4        Tomtom One Europe (v2)
5        ViaMichelin Navigation X-960 United Kingdom/Ireland
6        Garmin eTrex Vista® GPS Receiver
7        TomTom GO 720
8        TomTom One Third Edition
9        Garmin Nuvi 610
10        NavMan F40

Perfumes / Fragrances
1        Women's Designer Perfume by Jean Paul Gaultier, Fragile Perfume Eau De Parfum Spray
2        Marc Jacobs Perfume Gift Set
3        Angel by Thierry Mugler 7oz Invigorating Mask - Face and Hair Gel for Women
4        Poeme by Lancome Eau De Perfume Spray 3.4oz for Women
5        Tabac Culture for Men Eau De Toilette Spray 1.7oz
6        Viktor & Rolf - Flowerbomb Eau De Perfum Spray - 50ml/1.7oz
7        Vera Wang Princess by Vera Wang Eau De Toilette Spray 3.4oz
8        Prada Gift Set 2006
9        Helmut Lang By Helmut Lang, 50ml/1.6oz Helmut Lang Eau De Parfum Spray For Women
10        Vera Wang Eau De Perfum Spray 50ml
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