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Media Corporation and Adtech consolidation

Media Corporation and Adtech consolidation

Adtech, a global provider of ad serving technology, today announced a deal with Media Corporation to consolidate ad serving across its 20 web sites to Adtech's Helios IQ platform. This move will enable Media Corporation to unify five fragmented ad serving technologies into a single platform.

With an average of 15 million page impressions monthly and 1.8 million unique users, Media Corporation are the leading Internet media and advertising company focused on search, publishing and media sales. The company has a diverse range of successful sites in its portfolio, including market leaders like,, and

“I’ve used several different ad server solutions in the past, including DoubleClick and Accipitor, but I find that Helios IQ from Adtech is the most user-friendly and manageable,” says Media Corporation Consultant Stuart Dickinson. “Their technology, coupled with their customer and technical support, is fantastic.”

Helios IQ is a highly advanced, customisable ad-server solution that allows easy handling of even the most complex rich media ads with few clicks.

“Maintaining a single platform will enable Media Corporation to deliver ads more professionally, easily and consistently, and we’re delighted that they’ve chosen Adtech as their provider,” says Kit Desai (pictured), country manager of Adtech UK, Ireland and South Africa.

“Our technology will help Media Corporation improve its relationship with advertisers by providing highly sophisticated campaign delivery – ensuring visitors are served relevant adverts and have a positive user experience across the site.”

The modular, state-of-the-art backend architecture of Helios IQ allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for campaign management with real-time push. The performance of each campaign can also be monitored in real-time, saving traffic managers significant reporting time and ensuring full control over every campaign.

- Ends -

ADTECH are a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business.

Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s division. Globally, ADTECH AG works with customers in more than 25 countries.

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Tel: +44 (0) 7973 354 706

About Media Corporation plc
Media Corporation plc are one of the UK’s leading companies in internet media, focused on website publishing and online advertising.
Founded in March 2000 and listed on the London Stock Exchange, Media Corp’s vision is to create a technology focused internet media conglomerate. This goal will be realised through a combination of sustained organic growth and strategic acquisitions.
For further information about Media Corporation plc, please visit

Media Corporation Press Contact
Emily Hampton, Director
Bamboo PR Ltd
Tel: +44 (0)845 25 77114
Mob: +44 (0)774 896 7841

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