Timberland, the outdoor fashion brand, has launched ratings and reviews on its web site to encourage shoppers to share information about products, encourage loyalty and drive sales.
Social commerce company Bazaarvoice has implemented the Ratings & Reviews platform which will help Timberland build deeper relationships with its online customers.
“We are implementing a service that will allow our customers to help each other by giving authentic, honest appraisals of products,” said Troy Brown, Senior Direct and General Manager of E-commerce at Timberland. “We have only recently launched the site and these reviews will help us to more easily identify popular products and allow us to really understand the issues that are important to our customers.”
Sam Decker, Chief Marketing Officer at Bazaarvoice said: “Over the past 12 months, UK e-tailers have really embraced the idea of social commerce – which put simply is adding the customer voice to the online shopping experience to drive sales. We are seeing huge interest from household name retailers in our products and the benefits they can bring.”
Bazaarvoice helps brands to incorporate ratings and reviews into the e-commerce experience through the industry’s most customisable technology, human content moderation and dedicated client services. Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and by promoting content to major search engines to enhance natural search optimisation.
Retailers can use customer generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty.
Bazaarvoice (www.bazaarvoice.co.uk) offers outsourced technology, hosting services, analytics and expertise to help brands enhance the online shopping experience with social commerce applications that drive sales. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of over 150 clients include Hewlett Packard, Dell, Early Learning Centre and figleaves.com. Bazaarvoice Ratings and Reviews and Ask & Answer™ products help brands to maximize the impact of user-generated review content through customisation, deep integration, community management, advanced analytics, search engine optimisation and syndication across the Web. Bazaarvoice’s services empower consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.
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