Direct marketing agency Entire has announced the appointment of Senior Copywriter Richard Norton. Norton joins from one of the world’s largest advertising networks McCann Erickson, where he was based in the Brisbane office.
Before working on McCann Erickson campaigns for leading Australian brands such as Queensland Newspapers, Dreamworld theme parks, and gaming and casino group, Tabcorp. Norton also worked on project campaigns for the likes of Castrol and Kelloggs.
Norton started his career in the UK, in-house at Allied Dunbar. Starting as copywriter and moving through the ranks as Senior Copywriter, he went on to become Creative Director, leading the insurance brand through its acquisition by Swiss company Zurich. In 2001 he headed up the in-house creative team that introduced Zurich to the UK financial services marketplace.
Entire first worked with Norton shortly after his time at Zurich, when he worked on a project basis on the Boden, Tourism Ireland and Axa accounts. His recent return will see him working on campaigns for long-standing Entire client Tourism Ireland, and new accounts such as financial services organisation, Ecclesiastical.
Richard Norton, Senior Copywriter at Entire says: ‘The fact that I’d already worked with Entire before was more a coincidence than a deciding factor. But when I met with them it made my mind up. I wasn’t just sold on the company or the role, I just knew I couldn’t pass up the opportunity to work with a team who were so unashamedly passionate. The fact that they’re still working with some of the clients I worked on with them six years ago speaks volumes.’
Ian Stockley, Managing Director at Entire says, ‘Richard’s experience has taken him to the other side of the world and into every element of the communications mix and we were determined to leverage his copywriting skills to drive our campaigns for clients. The fact that he has in-house creative experience at such a prominent financial organisation will be hugely useful for some of our biggest clients and he has already been an invaluable addition to the team’.
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