Integrated marketing agency Geronimo is launching its first campaign for Radox that sees the launch of a new community website encouraging families to spend quality time together. Ourfamilytime.co.uk will be supported by a through-the-line campaign that includes press advertising and in-store on-pack activity.
The website will have a sophisticated search engine that allows visitors to search via there postcode for family events taking place within their local area. It also provides tips on family life and activities such as how to build a family tree, firmly positioning Radox as a brand that cares for families’ well-being.
To drive customer acquisition, the campaign will be supported by an on-pack promotion where families can win time together, including prizes ranging from weeks of family holidays to afternoons of fun with board games. Consumers will also be able to redeem vouchers online for free hair cuts, personal trainers or family portraits.
Of the campaign, Claire Fox, Group Account Director at Geronimo said: “The concept was developed taking into account a government report that stated families nowadays are not spending enough time together. With this in mind we wanted to position Radox as a conduit for families to spend quality time together. We are really looking forward to creating awareness of family wellbeing via an effective, through-the-line campaign.”
The activity will roll out at the end of October and is a permanent feature that will be regularly updated. The on pack activity will run in-store for 6 weeks.
Geronimo is an integrated agency that develops communications to make brands desirable. Combining intelligent insight with creative inspiration, Geronimo creates effective campaigns that are fit for purpose. Strategies are therefore solution led rather than driven by an individual marketing discipline or channel.
Geronimo creates desire for many leading brands including: Nestle Purina, Motability Operations , Tilda, Sara Lee, SEAT and Direct Line .
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