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Case Studies

 

Farmers Weekly ‘Food Miles’ campaign

Farmers Weekly ‘Food Miles’ campaign

Following  a range of successful campaigns for Reed Business Information titles such as Travel Weekly, Personnel Today and Computer Weekly, Farmers Weekly appointed Midnight Communications for a re-launch campaign.

The challenge was to help improve relations with its readership, to promote the industry and raise its profile to atttract new, younger readers.

Midnight held a strategic PR workshop with the editorial staff to identify  the PR and  editorial campaign theme and suggested focusing on the topical subject of ‘Food Miles’ ie the distance food travels from the ‘producing’ farmer to the ‘eating’ consumer.

Reaching 13.5 million consumers while turning around any preconceptions about the publication, click the link below to see how Midnight did it.

AJR
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