By Lorraine Loughlin from The London Gift Consultancy
Everybody loves receiving gifts. What a great way to thank clients and leave a fun, quirky and lasting impression of your company.
However, this is only true if effectively implemented. The gift bag itself will be the last thing the client has to remind them of your event. Make it different, original and try to think outside the box.
Corporate gifts inspire loyalty and provide a lucrative branding opportunity. They keep an event going for the guests long after it has finished. It will be remembered, so making a choice that will cut above the norm is essential.
The cost of gift bags ranges from as little as a few pounds to the more extravagant and luxurious costing hundreds.
It really is dependent on what a company is trying to achieve. Reflect the event in the most original way possible, and strive to stand out and be remembered for the right reasons.
Corporate gift bags are an opportunity to give a permanent reminder of the event and the company, as well as a way to tempt clients back for services or products. Signature gifts reinforce a company’s visual identity and point to its professionalism.
For example The London Gift Consultancy recently organised a private dinner at a top venue with the chef’s book as a going home present. It was something different and easily personalised as a company logo was engraved into the book.
If you are going to use your own products then it is a good idea to add other items to complement the gift bags, otherwise you could just end up looking cheap, giving away your own products.
It is all too common for companies to choose a gift experience that is uninspired and just not suited to the occasion. Corporate gift bags need to have the wow factor in order to impress clients and customers.
To achieve this there are a few things that have to be put into place. Making a gift functional and long lasting are key but find a creative twist.
The contents represent the company, and for this reason the art of presentation must never be overlooked. Try to add to the gift in any way possible.
If you are going to the effort of providing a gift bag take the effort to finish it off in style. If the event is themed, incorporate this into the presentation. Ribbons, tissue paper, and colour schemes are all worth considering.
Thought and consideration are an absolute must in corporate gift bags and attention to detail will always be noticed. You don’t want the recipients of your gift bags using words like ‘tacky’ and ‘boring’. Gift bags are talking points. People will remember and talk about them with others.
To ensure the perfect gift is given on time, all important event dates need to be planned for and gifts need to be well researched and selected in advance.
If hosting an event at a festive time of year then allow some extra time for sourcing contents of gift bags. Gifts should stand out and be remembered, so to make your gift bags successful, it may be worthwhile getting expert help.
Looking to gift experts such as The London Gift Consultancy gives you confidence you will get appropriate and creative gifts.
Gift experts have extensive gift knowledge and are able to choose the best selection of products to suit a company’s event, image and marketing needs with products that are tailored to each customer, occasion and budget.
The London Gift Consultancy provides a complete service that delivers all gifts on time, on budget and to high standards. It professionalises the corporate gifting process, selecting appropriate, quality gifts that communicate the values of their clients.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.