Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


ZSL London Zoo ‘Gorilla Kingdom’ opening

ZSL London Zoo ‘Gorilla Kingdom’ opening

Winner of Best Marketing Project at the BIAZA awards 2007

Gorilla Kingdom is one of the most ambitious projects ever created by a UK visitor attraction. Opened Easter 2007 by HRH Duke of Edinburgh the exhibit has been supported by an extensive marketing campaign which began back in the summer of 2006.
The marketing campaigns main focus was on a high presence in outdoor media through a 4 sheet poster campaign on the underground.  This was heavily supported our continued strong relationship with Magic FM through travel and transport sponsorship, spot adverts and co-promotions. We also advertised on Heart FM and Capital FM for the first time.  Our key aim was to ensure frequency of the message.
These activities were backed by a strong internet presence through Google adwords, an interactive downloadable game, an extensive travel trade strategy, guerrilla marketing activity, lamppost banner advertising and through tourism press.
The Marketing Department made a commitment to ZSL directors to increase visitor income in 2007 and as a result were awarded an increase in our budget for the year.  This allowed us to undertake a number of new initiatives and to reach further audiences than in past years.

ZSL London Zoo is currently experiencing its best visitor figures for a number of years with over 1 million by the end of the year.  It has achieved the best Easter since 1989, the most successful June since 1982 and the most successful July since 1992.

We are also scoring excellent key performance indicators (KPI’s) and achieving enjoyment levels higher than in previous years.

Click the link below to read the ZSL London Zoo ‘Gorilla Kingdom’ opening case study in full.

viagra coupons online coupon prescription discount prescription drug cards
free prescription drug cards free cialis coupons
how much do abortion pills cost abortion clinics in birmingham abortion hotline
prescription coupon card new prescription coupons prescription savings card
cialis coupon discount coupons for cialis
prescription discount coupons coupons for drugs
discount grocery coupons abortion clinics in richmond va
abortion clinics houston link how does the abortion pill work
linzess patient assistance bystolic free trial coupon linzess patient assistance
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
cialis dose 30 mg click cialis dosage for enlarged prostate
lilly coupons for cialis discount prescription drug card free prescription cards
coupons for cialis printable open coupon
ventolin brez recepta ventolin smpc ventolin navodila
thyrax bijsluiter thyrax bijsluiter thyrax fk
free cialis coupon coupon for prescriptions
amoxicillin dermani haqqinda amoxicillin 500 mg amoxicillin 1000 mg
cialis coupons printable prescription coupon card cialis manufacturer coupon 2016
priligy 30 mg priligy
naltrexone abuse ldn for depression naltrexone how long does it take to work
methsuximide naltrexone side effects naloxone challenge
naltrexone for multiple sclerosis user reviews naltraxon
naltrexone generic cost read ldn therapy
vivitrol canada vivitrol shot side effects
naltrexone food addiction naltexone

View attachment

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.